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21 Mar 2013

3 Benefits Of Pay Per Click Advertising

3 Benefits Of Pay Per Click Advertising

Author: Brian  /  Categories: Generating More Leads, Understanding My Marketing Dollars, Promoting Company Image  /  Rate this article:
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Over the past few years, pay per click (PPC) advertising has become an extremely popular option for online marketers. Whether you are working for a large corporation or just have your own web site, PPC advertising can help you achieve your online marketing goals. Thanks to the diversity of companies offering pay per click advertising you can use PPC advertising to benefit your web site, regardless of your budget. In order to help you understand the true potential of pay per click advertising, here are three benefits that it can provide:

Generate Traffic

Traffic is the number one benefit of PPC advertising. Keyword bidding can drive large amounts of traffic for a relatively low price. PPC traffic is also instantaneous. Unlike organic or word of mouth traffic, which can take months or even years to generate visits for new web sites, pay per click advertising can drive traffic to your site right now.

Establish Your Brand

Many online marketers are working under the misconception that once they have achieved strong organic search engine rankings, running a PPC campaign is worthless. On the contrary, setting up and running a pay per click campaign is quite valuable, even if your web site is drawing in quality traffic organically. A strong PPC campaign can compliment organic rankings by strengthening your web site's branding. When potential visitors see your web site listed in search engine's results, their trust for you will increase immensely. This translates into more leads and/or sales from your web site, along with more return visitors.

Lead Conversion

Measuring the return on your PPC budget in terms of lead conversion is much easier to track, compare to other forms of paid advertising. When it comes to PPC, you not only know exactly how much money your web site is generating, but you also know exactly how much you had to spend to make it. This will help you carefully plan your budget and get the most results for the money you invest.

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